22 fintechs that VCs and big investors say are on the brink of becoming household names

  • We asked some of the top fintech investors to recommend up-and-coming fintechs going direct to the consumer.
  • Investors could nominate their own portfolio companies, as well as fintechs they haven’t backed, with the caveat nominees couldn’t have raised beyond a Series B round of funding.
  • Investors’ picks varied, but a central theme was personal finance, be it through automated saving, investing, or debt management.
  • Here are the 22 up-and-coming consumer fintechs investors are watching.
  • Visit Business Insider’s homepage for more stories.

Early stage investing is a risky market, especially when it comes to the startups going direct to the consumer, where customer acquisition is everything.

But for all the risks the market poses, the rewards are high, too. Some of the biggest winners in the wake of the coronavirus have been fintechs addressing people’s needs. Robinhood, which has seen massive growth as market volatility continues, is now valued at $8.3 billion after its most recent funding round in May. Meanwhile, other personal finance apps like Chime and Stash have also seen record sign-up numbers recently. 

Read more: Here’s how 44 insiders at powerful banks, buzzy startups, and big investors are thinking about financial innovation — and why the term ‘fintech’ may be on its last legs

In an effort to keep track of the next big consumer fintech, Business Insider asked 27 fintech investors to pitch us on up-and-coming startups.

While investors could nominate both their own portfolio companies and those they haven’t backed, we set a fundraising limit of companies who had not raised more than a Series B. 

While responses were wide-ranging, a major theme was a tech-forward spin on personal finance, be it through automated saving, investing, or paying down debt. 

To be sure, Americans are paying more attention to their own finances, and are saving more amid the coronavirus pandemic. Though experts are unsure whether these new habits will stick.

Here are the 22 up-and-coming fintechs going direct to consumers.

See more: Investors say these 38 fintechs are the next generation of breakout B2B stars, following in the footsteps of Stripe and Plaid

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