Camila Coelho went from working the Dior counter at Macy’s to attending Dior dinners in Paris. Here’s what she learned about launching a new business in 2020.

Camila Coelho, 32, is a content creator and entrepreneur known for her presence on YouTube and Instagram as well as her eponymous fashion line.
She got her start in the beauty and fashion industry as a YouTuber in the early 2010s, where she was known for her makeup tutorials.
In an interview with Business Insider, Coelho talks about her fashion line and her foray into the beauty industry.
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YouTuber becomes Instagram sensation, launches hugely popular clothing line, then forays into beauty amid the pandemic.

Sound far-fetched? Let the 32-year-old Camila Coelho tell you that it’s all true — and how she pulled off a new business launch in the coronavirus era.

Coelho has over 8 million Instagram followers, 1.26 million subscribers on YouTube, and an eponymous fashion line that launched in June 2019, which is sold exclusively through Revolve and has now amassed almost half a million followers on Instagram.

Her line has been seen on popular micro and micro-content creators including France’s Emmanuelle Koffi, Peruvian model and actress Flavia Laos Urbina, and Canada’s Steph Ahn.

Coelho told Business Insider the decision to partner with Revolve, was “organic.” She has often been seen on her Instagram wearing products from the $1.4 billion premium lifestyle brand, which is known for utilizing Instagram talent to help sell its products, such as Aimee Song, Chiara Ferragni, and Chriselle Lim.

This March, Coelho, and Revolve expanded into swimwear, with Forbes reporting a 92% sell-through.

Coelho herself has been seen at the front row of top fashion shows including Celine and Christian Dior. She’s walked the Met Gala red carpet with Diane von Furstenberg, and been on the cover of InStyle, Glamour, Harper’s Bazaar, and L’Officiel magazine.

She had plans to launch her beauty line, Elaluz, in March, but delayed it after first the pandemic and then social unrest swept the United States.

Since it finally launched in August, Elaluz has already reached almost 100,000 followers on Instagram and is sold in Saks Fifth Avenue and on Net-a-Porter.

Her success as a content creator turned entrepreneur puts Coelho at the forefront of next-gen businesswomen that have outgrown being mere “Instagram influencers.”

In an interview with Business Insider, Coelho talks about her rise in business, her ambitions to build a beauty empire, and what she learned amid the pandemic and the civil rights protests of 2020.

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