Everything you need to know about Amazon Prime Day 2020, including the new speculated date.

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Alyssa Powell/Business Insider

What is Amazon Prime Day? 

Prime Day is Amazon’s annual retail holiday. It was introduced in 2015 as a one-day-only sale that boasted more deals than Black Friday, and also celebrated Amazon’s 20th anniversary as a company.

Though the first Prime Day was met with some disappointment, subsequent Prime Days have improved in both the quality and quantity of deals, and the event has been made available to more countries outside the US every year. 

Today, it is a global shopping event where Prime members can shop more than 1 million deals sitewide, with new deals starting as often as every five minutes. 

When is Amazon Prime Day 2020? 

Amazon hasn’t officially announced the dates of this year’s Prime Day, but it is rumored to take place in October.

Previously, Prime Day events have been held in mid-July. Prime Day 2020 was pushed back as Amazon contended with high order volume due to the novel coronavirus pandemic

Last year’s Prime Day lasted 48 hours, starting at 12 a.m. PT on July 15 and ending at 11:59 p.m. PT on July 16. We think Prime Day 2020 may last even longer since the event has gotten bigger and bigger each year. 

How do I shop Amazon Prime Day deals? 

Deals will be hosted on this Amazon page on Prime Day.

You need to be an Amazon Prime member in order to shop the deals, so if you aren’t already, you should sign up for a free 30-day trial.

What are the best Prime Day 2020 deals? 

We won’t be able to tell you until Prime Day gets a little closer, but if you want an idea of what to expect this year, below are some of the best deals from Prime Day last year. 

Once Prime Day is officially here, we’ll be live-updating this article of the best deals to shop

What did people buy on Prime Day last year? 

In addition to the products above, Business Insider readers loved deals on the Lifestraw Personal Water Filter, 23andMe DNA Test, and Dash Rapid Egg Cooker. Here’s a list of the most popular items readers bought during Prime Day.

What are Prime Day shopping tips?

Hold off on buying Amazon devices and services until October, if you can.

Amazon always offers great deals on devices including Echo smart speakers, Kindle e-readers, Fire TV devices and tablets, and Ring cameras.

Prime Day is often when Amazon offers all-time low prices on these popular tech products. In addition, services and memberships will be very cheap, or even free. Last year, Prime members got four months of Amazon Music Unlimited for $1 and three months of Kindle Unlimited for free. 

Don’t limit yourself to shopping on Amazon. 

The emergence and dominance of Prime Day have inspired other major retailers like Walmart, Target, and eBay to put on their own sitewide sales. While they never say they’re specifically competing against Amazon, their deals are meant to be just as competitive as Amazon’s. 

We have not yet received news that competing retailers will hold their own sales, now that the Prime Day date has been pushed back. We’ll update you here once we know more. 

In addition to the best Prime Day deals on Amazon, we’ll also be showing you the best sales happening at the same time around the internet. 

Download the free Amazon app (iOS, Android) before Prime Day starts. 

You’ll get phone notifications when a deal is starting. Go to “Today’s Deals” in the app and click “Upcoming” to view all deals 24 hours before they go live. Then tap “Watch this Deal” and wait to shop.

If you have any additional questions about Prime Day 2020, email us at insiderpicks@businessinsider.com and we’ll do our best to find the answer for you. 

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