Ford just increased production on the Bronco First Edition package. Take a closer look at this exclusive SUV. (F)

Ford’s long-awaited new Bronco is a hit. Hours after its debut last week, a deluge of customers trying to put down $100 reservation briefly crashed Ford’s website.

The new family of four-by-four SUVs is being offered in a trio of trims, with a wide range of available packages. One of those — the “First Edition” — was initially planned for 3,500 units, but according to Road & Track, Ford doubled that number.

Ford said that all First Edition reservations have been taken, but you can always configure another trim level. Business Insider’s Kristen Lee has provided a helpful guide.

At any rate, here’s a closer look at the Bronco First Edition, now one of the most exclusive new Fords:

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