How 21-year-old YouTube star MrBeast found success through elaborate stunts and giveaways

MrBeast was born as Jimmy Donaldson on May 7, 1998. He grew up in eastern North Carolina in the city of Greenville, and graduated from a private high school there in 2016.

greenville north caroline
Greenville, North Carolina.
Hi-Tech Hikers/YouTube

Source: Business North Carolina

He was only 13 years old when he uploaded his first video to YouTube in February 2012, under the username “MrBeast6000.” For the first few years, MrBeast attempted, unsuccessfully, to master the YouTube algorithm by creating the content he thought would attract the biggest audience.

mrbeast youtube 2015
MrBeast in a video in 2015.
MrBeast/YouTube

Source: Newsweek, Casey Neistat on YouTube

MrBeast started to gain a following in 2015 and 2016 thanks to his “worst intros” series of videos, which rounded up and poked fun at YouTuber introductions he discovered on the platform. By mid-2016, MrBeast hit 30,000 subscribers.

mrbeast

MrBeast/YouTube

Source: MrBeast on YouTube

In late 2016, MrBeast enrolled in college, although the details of his higher education are hard to come by. The YouTuber said he lasted only two weeks in college before he dropped out, telling his mom: “I’d rather be poor than do anything beside YouTube.” His mom made him move out of his childhood home North Carolina at 18 because, “she loves me and just wanted me to be successful,” MrBeast later said.

mrbeast donation

MrBeast/YouTube

Source: MrBeast on Twitter

MrBeast first went viral in January 2017, when he uploaded a video showing himself counting to 100,000 — which he later revealed took him 44 hours. “I just really wanted it,” MrBeast later said about the challenge. “I had dropped out of college, I wasn’t really making much. I knew it would go viral.”

mrbeast youtube 2017

MrBeast/YouTube

Source: Casey Neistat on YouTube

After that first video went viral, MrBeast found what the YouTube algorithm liked. He quickly amassed more views with similar stunts, like spinning a fidget spinner for 24 hours and watching Jake Paul’s “It’s Everyday Bro” music video for 10 hours straight. By November 2017, MrBeast reached 1 million subscribers.

mrbeast youtube

Casey Neistat/YouTube

Source: MrBeast on Twitter

Now, MrBeast has a few types of videos that serve as his bread-and-butter on his channel. He still puts on exhausting, hours-long stunts — which have been referred to as “junklord YouTube” — as well as last-person-to-leave challenges in which he gives out thousands of dollars. These videos’ titles range from “Going Through the Same Drive Thru 1,000 Times” to “Last To Remove Hand, Gets Lamborghini Challenge.”

mrbeast challenge
MrBeast, left, watching over a challenge competing for $1 million.
MrBeast/YouTube

Source: The Verge

MrBeast also puts on attention-grabbing donation and charity stunts. He once opened up a car dealership where he gave out cars for free, and is known to dole out thousands of dollars to small streamers on Twitch and YouTube, as well as to waitresses and Uber drivers in person.

mrbeast donation
MrBeast donating $10,000 to a Twitch streamer with 0 views.
MrBeast/YouTube

As MrBeast has grown his channel, he was able to hire four of his childhood friends — Chris, Chandler, Garret, and Jake — to work for him and his YouTube channel. The group often makes cameos in some of MrBeast’s wildest last-person-to-leave challenges, and each one has become an iconic name in the MrBeast empire.

mrbeast squad

MrBeast/YouTube

Source: Newsweek

By December 2018, MrBeast had given out $1 million through his outlandish stunts, earning him the title of “YouTube’s biggest philanthropist.” MrBeast is a product of his own viral content: He’s only able to give out these thousands of dollars thanks to six-figure brand deals to fund in-video ads.

mrbeast jimmy donaldson

MrBeast/YouTube

Source: MrBeast on YouTube

However, MrBeast’s success hasn’t come without controversy. In 2018, The Atlantic unearthed a series of old, since-deleted tweets from MrBeast in which he uses homophobic slurs and the idea of being gay as a punchline for jokes. At the time of the article, his Twitter bio read: “just because I’m gai doesn’t mean I’m gay.” MrBeast defended himself as “not offensive in the slightest bit in anything I do.”

mrbeast

MrBeast/YouTube

Source: The Atlantic

View original article here Source