Instagram is working to open up messaging to third parties

Hi! Welcome to the Insider Advertising daily for September 21. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today’s news: Instagram eyes big push into messaging with API, Oracle becomes a minority investor in TikTok, and how big brands are taking marketing in-house.


Adam Mosseri at F8

Instagram chief Adam Mosseri
Justin Sullivan/Getty Images

Instagram is building a messaging API to help brands manage their DMs with users

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Coors

Coors beer cans are seen for sale at a store in Manhattan, New York, U.S., April 29, 2016.
REUTERS/Shannon Stapleton

Top marketers who’ve worked at Bayer, Logitech, Molson Coors and others share tips on how to master in-housing

  • A new report from Forrester breaks down how big brands are taking marketing in-house, reports Tanya Dua.
  • Companies should evaluate the scope, number of employees, fees, working dollars, and performance of their media operations to eliminate any redundancies, per the report. Marketers also need to get leadership and other departments like finance to buy in and hire talent.

  • “If paid media gives you a significant long-term advantage, then it could be worth the complexity of bringing it in-house,” said Tony Weisman, former CMO of Dunkin’ Brands.

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— Lauren

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