Quibi is paying bloggers to write about its shows to drum up some needed buzz

Hi! Welcome to the Advertising Insider daily for July 28. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today: Quibi’s partnerships with publishers to build buzz, Omnicom’s diversity numbers, and Facebook’s upcoming earnings.

Quibi Jeffrey Katzenberg

Quibi’s Jeffrey Katzenberg
Daniel Boczarski/Getty Images for Quibi

Quibi is paying a network of digital media sites to write about its original shows, borrowing a tactic from Netflix, Hulu, and other streamers

Read the full story here.

John Wren

Omnicom chairman and CEO John Wren
Emmanuel Dunand/AFP via Getty Images

Ad giant Omnicom releases diversity numbers showing 5.5% of US staff is Black — read the internal memo outlining CEO’s 8-step action plan

Read the full story here.

FILE - In this Oct. 25, 2019, file photo, Facebook CEO Mark Zuckerberg speaks at the Paley Center in New York. Zuckerberg and Chief Operating Officer Sheryl Sandberg met with civil rights leaders Tuesday, July 7, 2020, including the organizers of a widespread advertising boycott of the social network over hate speech on its platform, in an effort to convince critics that it is doing everything it can to rid its service of hate, abuse and misinformation. (AP Photo/Mark Lennihan)

Facebook CEO Mark Zuckerberg
Associated Press

Facebook’s earnings report could highlight how quickly the pandemic accelerated the advantage for big tech

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More stories we’re reading:

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— Lauren

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