Quibi is paying bloggers to write about its shows to drum up some needed buzz

Hi! Welcome to the Advertising Insider daily for July 28. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today: Quibi’s partnerships with publishers to build buzz, Omnicom’s diversity numbers, and Facebook’s upcoming earnings.

Daniel Boczarski/Getty Images for Quibi

Quibi is paying a network of digital media sites to write about its original shows, borrowing a tactic from Netflix, Hulu, and other streamers

Read the full story here.

Emmanuel Dunand/AFP via Getty Images

Ad giant Omnicom releases diversity numbers showing 5.5% of US staff is Black — read the internal memo outlining CEO’s 8-step action plan

Read the full story here.

Associated Press

Facebook’s earnings report could highlight how quickly the pandemic accelerated the advantage for big tech

Read the full story here.

More stories we’re reading:

— Lauren

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