Quibi is paying bloggers to write about its shows to drum up some needed buzz

Hi! Welcome to the Advertising Insider daily for July 28. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today: Quibi’s partnerships with publishers to build buzz, Omnicom’s diversity numbers, and Facebook’s upcoming earnings.

Daniel Boczarski/Getty Images for Quibi

Quibi is paying a network of digital media sites to write about its original shows, borrowing a tactic from Netflix, Hulu, and other streamers

Read the full story here.

Emmanuel Dunand/AFP via Getty Images

Ad giant Omnicom releases diversity numbers showing 5.5% of US staff is Black — read the internal memo outlining CEO’s 8-step action plan

Read the full story here.

Associated Press

Facebook’s earnings report could highlight how quickly the pandemic accelerated the advantage for big tech

Read the full story here.

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— Lauren

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