Hi! Welcome to the Insider Advertising daily for October 23. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at firstname.lastname@example.org.
Today’s news: Quibi’s investors want their money back, Facebook’s Carolyn Everson talks about the recent advertiser boycott, and GroupM global CEO Christian Juhl makes the case for a new ad model.
The global CEO of GroupM: Brands need to put more media dollars toward making a positive social and environmental impact and less on funding hate speech
- Christian Juhl, the global CEO of ad-buying firm GroupM, writes in an opinion piece that the “brand safety” protocols that advertising agencies have set up are expensive and do little to help their image.
- He says advertisers should pivot and place a premium that focuses on media’s social and environmental impacts, which means factoring in carbon footprints, diversity, and new tools to empower other marketers.
- “We need to evolve our valuation and measurement so they place a premium not just on reach, viewability, and effectiveness, but on social and environmental impact,” he writes. “We need to be willing to pay more for clicks that help boost a stable society, not just our quarterly reports.”
More stories we’re reading:
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