SIGN UP NOW: On Wednesday we’re talking to YouTube and Instagram influencers with millions of followers about how they’re adapting their businesses during the pandemic and earning 6-figure incomes

  • The ad business has been hurting for influencers in recent months as brands have cut marketing budgets to save on costs during the coronavirus pandemic.
  • But the creator industry isn’t disappearing and many have shifted their focus to alternative revenue streams.
  • There are many ways social-media influencers make money, ranging from sponsorships and direct YouTube ad revenue to selling consumer products.
  • Business Insider is hosting a webinar with YouTube stars Shelby Church (1.5 million subscribers), Ruby Asabor (176,000 subscribers), and Katy Bellotte (477,000 subscribers) on how they have adapted their businesses during the pandemic and the ways creators are earning a living in 2020. 
  • Sign up for the event below which will take place for BI subscribers on August 5 at 11 a.m. ET. 

The ad business has been hurting for influencers in recent months as brands have cut marketing budgets to save on costs and avoid appearing tone-deaf during the coronavirus pandemic.

But the influencer economy isn’t going away. Many creators have shifted their focus to alternative revenue streams that have allowed them to continue to earn a living, showing how much the influencer business has expanded in recent years.

Interested in how social-media influencers are making money and what ways they have adapted their businesses during the pandemic? 

Join Business Insider on Wednesday, August 5 at 11 a.m. ET, when BI reporter Amanda Perelli will speak with digital creators Shelby Church (1.5 million YouTube subscribers), Ruby Asabor (176,000 subscribers) and Katy Bellotte (477,000 subscribers) on the state of the influencer economy in 2020.

They’ll discuss earning money on YouTube, Instagram, and podcasting; how their businesses have been impacted by the pandemic; and how they have built their online audiences.  

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