Samsung and Microsoft deepen partnership with xCloud gaming and more phone-to-PC integrations

(Microsoft Photo)

Samsung and Microsoft are cozying up even more.

The two tech giants on Wednesday unveiled deeper integrations between their services and products, including new features for Link to Windows and xCloud gaming-related integration. It builds upon their high-profile partnership announced last year.

The news was part of Samsung’s big Galaxy Unpacked event that included the debut of five new devices such as the Galaxy Note20, Tab S7, Galaxy Watch3, and the Galaxy Buds Live.

Link to Windows was first announced a year ago and lets Android smartphone users make calls, send text messages, check notifications, and more from their Windows PC, using the Your Phone app.

With the new Note20, users will be able to interact with mobile apps such as Instagram and WhatsApp from their PC. The apps can be pinned to the Windows 10 taskbar or Start menu, and users will be able to run multiple mobile apps side-by-side on a PC later this year.

“Whether you are working on a document, keeping up on your social media feed or simply staying connected with family and friends, everything is accessible in one place, so your flow is never broken,” Microsoft exec Yusuf Mehdi wrote in a blog post.

There is also new auto-syncing between Samsung Notes and Samsung Reminders with Microsoft productivity apps such as Outlook and OneNote. Microsoft is also adding Outlook integration to Samsung Galaxy watches.

The Microsoft-Samsung partnership is also now extending to gaming. The Note20 will have a special Xbox Game Pass app in Samsung’s Galaxy Store, giving gamers access to exclusive expansion packs and other downloadable content. The companies are also offering a Note20 gaming bundle that includes three months of a Xbox Game Pass Ultimate subscription that is required for Microsoft’s new cloud game streaming service that debuts Sept. 15, in addition to a Power A MOGA Xp5-X Plus bluetooth controller.

Samsung and Microsoft have partnered in the past, but have become much closer over the past year. It’s notable given Microsoft’s past struggles with its smartphone business and Samsung’s relationship with other tech giants. And it’s a departure from six years ago, when Microsoft sued Samsung over Android patent licensing deal.

The deeper partnership is well received thus far by analyst and journalists.

partnership working together

Samsung and Microsoft are bolstering the connection between Samsung smartphones and Windows 10 PCs.

The tech giants unveiled new features for Link to Windows, an integration first announced a year ago that lets users access mobile apps from their PC. The news was part of Samsung’s big Galaxy Unpacked event that included the debut of five new devices such as the Galaxy Note20, Tab S7, Galaxy Watch3, and the Galaxy Buds Live.

Link to Windows now makes it easier to add mobile apps to a Windows 10 Taskbar or Start menu and will soon include the ability to run multiple mobile apps side-by-side on a Windows 10 PC.

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Samsung and Microsoft have partnered in the past but today’s announcements mark a doubling down of sorts. It’s notable given Microsoft’s past struggles with its smartphone business and Samsung’s relationship with other tech giants. And it’s a departure from six years ago, when Microsoft sued Samsung over Android patent licensing deal.

Ultimate Productivity with Samsung Notes: The enhanced Samsung Notes app enables users to capture, edit and share ideas across their phone, tablet or Windows 10 PC with auto-save and syncing features. The app easily straightens messy handwriting into legible penmanship, allows users to annotate or highlight PDFs, features a new, intuitive folder management and has upgraded Link to Windows with a seamless Microsoft experience across devices.

· Power to Play: Samsung announced an expanded Microsoft partnership, taking mobile play to the next level with the Note20 series. Users can immerse themselves in the most powerful Galaxy gaming experience yet, plus starting September 15, will be able to access the Xbox Game Pass Ultimate – offering over 100 Xbox games – directly from the cloud (beta).

Work Smarter Across Devices: Microsoft’s Your Phone app with Link to Windows2 integration,
now enables you to easily access your mobile apps directly from your Windows 10 PC without
disrupting your flow. It’s simple and convenient to send messages, manage notifications, sync
photos and make and receive calls all from your Windows 10 PC. Add your favorite mobile apps
to your Taskbar or Start menu so you won’t have to search your phone for your favorite social
networking apps or Gallery. Later this year, you will have the ability to run multiple apps side by
side on your Windows 10 PC. And all your productivity ecosystems will be aligned across devices
when Samsung Notes app syncs to Microsoft OneNote and Outlook3

, and your Reminders sync
with Microsoft Outlook, To Do and Teams4 so everything you need is at your fingertips, no
matter where you are.

Power to Play
Samsung is also bringing its Microsoft partnership to the entertainment side of the Galaxy Note20
series, taking mobile play to the next level. Fully immerse yourself in the most powerful mobile gaming
experience Samsung has ever engineered into a smartphone, so you can game like a pro from your
couch, backyard, or wherever the day may take you. The Galaxy Note20 series packs pro-grade tools to
capture stunning photos and create cinematic-style videos and offers advanced multitasking
experiences.
• Your favorite Xbox games on the Galaxy Note20 series: Beginning September 15, play over 100
Xbox games on your phone or tablet, directly from the cloud (beta) with Xbox Game Pass
Ultimate, including hits like Minecraft Dungeons and Gears 55

. The Galaxy Note20 series gaming
experience is further up-leveled with its AI game booster and Bluetooth audio response
optimization, and 240Hz touch latency on Galaxy Note20 Ultra. Plus, with a large and immersive

1 Compared to Galaxy Note10. 2 Link to Windows requires the Your Phone app (free download), a Microsoft account and Windows 10. Some mobile apps may have security features that prevents
the mobile app from being viewed on PC. Users must link their Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone app on PC,
follow the set-up prompts, including being signed into same Microsoft account. Link to Windows is preloaded on select Galaxy devices. Your Phone requires latest
Windows 10 Update on the PC. Apps feature requires Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict
content to be shared on other screens or may require a touch screen to be able to interact with them. Ability to run multiple apps simultaneously will start rolling
out later in the year.
3 Service will be available starting later this year in OneNote for the web, OneNote for Windows 10 and Outlook for the web. Need to be signed into the same
Microsoft account.
4 Service will be available starting later this year. Need to be signed into the same Microsoft account. 5 Xbox Game Pass Ultimate is not available at launch (beta available 9/15); requires Xbox Game Pass Ultimate subscription (sold separately, $14.99/month), a
compatible controller (sold separately) and sufficient network speed. Other terms and exclusions apply see xbox.com/gamepass.

Samsung Confidential

display with smooth gaming experience thanks to the fastest processor in a Galaxy yet, the
Galaxy Note20 series is a pro-gaming set-up that fits in your pocket.

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