Bezos touts Amazon’s customer obsession in testimony ahead of House hearing

“At Amazon, customer obsession has made us what we are, and allowed us to do ever greater things,” Bezos wrote.

(Bezos owns The Washington Post.)

Bezos will swear an oath and appear at the hearing alongside Facebook’s Mark Zuckerberg, Apple’s Tim Cook, and Google’s Sundar Pichai. Lawmakers are examining the clout of the tech behemoths that represent a nearly $5 trillion slice of the U.S. economy.

Zuckerberg’s testimony has also emerged. At the hearing, Zuckerberg plans to emphasize Facebook’s value in connecting people and supporting businesses during the pandemic, and the fact that the social network competes with the companies at the hearing, according to testimony obtained by The Washington Post. He plans to note that when Facebook moved its headquarters to the campus of a former tech giant, Sun Microsystems, he kept the company’s sign up front to remind employees to stay competitive because success can be fleeting.

He is also expected to emphasize that Facebook’s success has been grounded in American values of democratic expression and competition, and contrast that with the approach taken by China as a rising tech power.

Bezos’s written testimony anticipates several of the topics lawmakers will likely grill him on during Wednesday’s hearing. Rather than focus on online commerce, Bezos sought in his testimony to define the retail market more broadly, and in a manner that diffuses Amazon’s clout. Amazon accounts for less than 1 percent of the $25 trillion global retail market, Bezos wrote, and less than 4 percent of retail in the United States. And while Amazon rarely talks about competitors, Bezos specifically cited Target, Costco, Kroger and Walmart, which he added is “a company more than twice Amazon’s size.”

A key area of focus for lawmakers is likely to be the extent to which Amazon gives its own products unfair advantages over offerings from rivals on its digital marketplace. The third-party sellers on Amazon account for approximately 60 percent of physical product sales on the site, and those sales are growing faster than Amazon’s own retail sales, Bezos wrote.

The written testimony did not address the allegation that Amazon uses data collected from third-party merchants to launch its own competing products, an issue that lawmakers on the same subcommittee pressed an Amazon lawyer on a year ago.

Bezos began his written testimony with a folksy refrain on his upbringing and the emergence of Amazon. He started by writing about his mother’s struggles giving birth to him as a 17-year-old high school student in Albuquerque. And he wrote about his decision to launch Amazon, an idea his boss at the time told him was “a better idea for somebody who didn’t already have a good job.” He worked in finance in New York at the time.

“When I’m 80 and reflecting back, I want to have minimized the number of regrets that I have in my life,” Bezos wrote. “And most of our regrets are acts of omission — the things we didn’t try, the paths untraveled.”

The hearing Wednesday will be Bezos’s first time testifying before Congress. In his written testimony, Bezos said, as he has previously, that he welcomes the inquiry.

“We should scrutinize all large institutions, whether they’re companies, government agencies, or non-profits,” Bezos wrote. “Our responsibility is to make sure we pass such scrutiny with flying colors.”

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